How to be a Store-In-Store Success

Joe describes his unique business model, which operates in convenience stores rather than standalone locations. With a focus on consistency, quality, and brand experience, Krispy Krunchy Chicken is growing faster than ever.

Podcast Archives ServiceChannel

With Joe Gordon, Chief Supply Chain and Technology Officer at Krispy Krunchy Chicken

Joe describes his unique business model, which operates in convenience stores rather than standalone locations. With a focus on consistency, quality, and brand experience, Krispy Krunchy Chicken is growing faster than ever.

Joe describes his unique business model, which operates in convenience stores rather than standalone locations. With a focus on consistency, quality, and brand experience, Krispy Krunchy Chicken has grown to over 3,400 locations. Joe also highlights the importance of strong supply chain management, brand awareness, and good culture.

Welcome to Elevating Brick and Mortar.

The podcast about how operations and facilities drive brand performance.

On today’s episode, we talk with Joe Gordon, Chief Supply Chain and Technology Officer at Krispy Krunchy Chicken. Krispy Krunchy Chicken operates nearly 3,400 quick-serve locations and provides foodservice solutions for convenience stores, truck stops, universities, casinos and more across the U.S.

About the Guest

Heather has over 15 years of experience in strategy and growth with a customer focus. She advocates for people over costs, people over profits, and respecting the people on business’ front lines. In her free time she participates in RFMA, CASA, WFF, and organizations that support better outcomes for children in foster care.

– Joe Gordon

TIMESTAMPS

** 00:21 — About Krispy Krunchy Chicken

** 01:05 — Joe’s journey

** 12:32 — Commitment of the licensee

** 14:47 — C-store consistency

** 19:14 — Scaling for growth

** 24:14 — Spreading brand awareness

** 31:14 — Industry trends

** 37:00 — Future thinking

** 44:00 — Where to find Joe

Deena-McKinley

** 44:24 — Sid’s takeaways

SPONSOR:

ServiceChannel brings you peace of mind through peak facilities performance.

Rest easy knowing your locations are:

  • Offering the best possible guest experience
  • Living up to brand standards
  • Operating with minimal downtime

ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.

REQUEST A CUSTOM DEMO

LINKS

Share
Categories Podcast Archives

Related articles

How Primark Blends Storytelling and Store Design

Jessica discusses the challenges and opportunities of building brand awareness in a new country. She highlights the importance of storytelling and making emotional connections with customers.

Why Facilities Is Everyone’s Business, from the C-Suite to the Store Floor

Paul Walsh, founder of Path2Max, discusses the evolving role of facilities management in retail and mutli-site operations. He talks about how facilities have shifted from being an “invisible engine room” to a highly visible, strategic function.

Reducing Downtime, Costs, and Carbon in One Move

Nish and Rahul discuss the major challenges facing our industry: high costs and complexity of traditional systems, a lack of real-time data, and the need for more proactive and predictive maintenance.

Let’s talk

Tell us about your challenges and we'll help you craft the right solution so you can you hit your goals.